Lunar New Year
Project type (Servies)
Editorial design, Visual Identity
Editorial design, Visual Identity
Agency
OLIVER Agency
Clients
H&M
Notes
Aligned with H&M's brand ethos, we meticulously crafted Out-of-Home advertising strategies, encompassing digital and static platforms such as subway wall wraps, billboard digital screens, and mall media. Paid ads adorned platforms like Naver and Kakaotalk, complemented by bespoke print executions tailored for in-store experiences.
For Lunar New Year, H&M teamed up with Danha, a renowned Korean traditional pattern brand. Together, they combined Danha's intricate patterns with the iconic H&M logo, all while keeping the theme of the blue dragon in mind. Two standout patterns emerged: the Blue Chrysanthemum Baekmunmun and the captivating Blue Chrysanthemum Butterfly. These designs were featured across social media ads, website banners, and mall displays, blending tradition with modern style for H&M shoppers to enjoy.
OLIVER Agency
Clients
H&M
Notes
Aligned with H&M's brand ethos, we meticulously crafted Out-of-Home advertising strategies, encompassing digital and static platforms such as subway wall wraps, billboard digital screens, and mall media. Paid ads adorned platforms like Naver and Kakaotalk, complemented by bespoke print executions tailored for in-store experiences.
For Lunar New Year, H&M teamed up with Danha, a renowned Korean traditional pattern brand. Together, they combined Danha's intricate patterns with the iconic H&M logo, all while keeping the theme of the blue dragon in mind. Two standout patterns emerged: the Blue Chrysanthemum Baekmunmun and the captivating Blue Chrysanthemum Butterfly. These designs were featured across social media ads, website banners, and mall displays, blending tradition with modern style for H&M shoppers to enjoy.
